Tru North Fitness

Client: Tru North

Location: Bend, OR
2025

For the brand-new Tru North Fitness in Bend, I completed two sign painting projects that bring their brand to life on the walls. Sign painting is the process of taking existing artwork or logos and hand-painting them directly onto a surface, creating a bold and lasting statement that feels authentic and permanent. In this case, one mural featured the Tru North logo I designed as part of their full brand identity package, while the other was a custom design created specifically for their space.

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This project was especially rewarding because it tied together multiple parts of my work—branding, design, and mural painting. By developing Tru North’s logo and then painting it onto their walls alongside a custom design, I was able to help them build a cohesive and welcoming environment. The finished murals reflect the gym’s core values and create a strong first impression for everyone who walks through the door.